Also known as Business Directory, a Trade Directory is a business listing compiled as to industry, location, activity, or size. It’s like an online yellow pages with information such as business name, mailing address, products/services, phone numbers, number of employees, and years in operation. Some directories even have a portion for comments and reviews.
Business directories started out in the printed form. But now, it has evolved and can be accessed online. These online directories differ in content and quality. It is important, especially for small businesses, to get listed in these directories. This is where people or companies search for particular products.
Although not a search engine, business directories usually have search abilities. It’s imperative to position your listing in appropriate directories in order to have a solid presence. This is where your business will maximize benefits such as exposure, site traffic, SEO, and especially ROI.
Whether it’s a free or a paid directory listing, it’s important to belong to the right category related to your website. Local search visibility will earn the business valuable long-term benefits. Getting listed in the wrong category will result in loss of business opportunity and income.
It is advised to get your business listed in as many business directories as possible, and for the information to be consistent in every directory listing. This will help in Google places ranking and with local SEO.
To check if your business’ directory listing contains uniform information, Google your business name. Your business information will appear in directories such as Yelp, Manta, Foursquare and others. Check if the business information on these sites is updated and correct.
There are directories that enter your business information by themselves. More often than not, you’ll discover that your business appears in directories you did not personally add your business info to. If these companies give you the option to claim or take ownership of your listing, do so. Again, check and update the information and don’t forget to create a backlink to your website if available.