Derek Singleton from Software Advice, an online resource for job shop manufacturing software, has written a great article on how manufacturers can use social media in their marketing efforts. The article goes over various social media mediums including Blogging, Facebook, Twitter, Linked In and You Tube and how they can all be leveraged by industrial firms to draw new business.
“In my opinion, small- to mid-sized contract and job shop manufacturers have the most to gain from building social media channels. In an industry that relies heavily on word-of-mouth to acquire business, social media tools can help contract manufacturers and job shops stand out from the noise and gain a competitive advantage on a global scale to win new customers. In this article, I discuss how manufacturers should get started with social media.”
“Blogs and YouTube provide manufacturers with the opportunity to do more than simply promote their brand; they provide a place where manufacturers can tell their story and provide industry knowledge using the richer media of long-form stories or video… By the way, video production is no longer the daunting technical challenge or costly expense it once was. You could certainly hire a videographer to make polished videos for you, but first get your feet wet with a $300 high-definition camcorder.”
There’s a lot of good information in the article which explains some of the online marketing techniques we use here at Industrial Marketing Advisers. I would add to the list of benefits mentioned in the article the simple idea of expanding your online presence, the ways in which people searching for your particular goods and services can reach you. And isn’t that what marketing is all about?
Link to the full Social Media For Manufacturers article