The Internet has emerged from being an alternative learning and communication tool to being a basic commodity for everyone. Presently, the population of Internet users worldwide is currently near 3 billion people. Nowadays, especially the young and dynamic include browsing the web as part of their daily routine. Others, as their way to earn a living. Whatever activities done with the Internet of most users today, social media has inevitably became part of it. Facebook, Twitter… everyone else could name more of these. Varying thoughts and opinions have escalated quickly on different feeds every day. The so-called tweets come in large figures every second as it delivers messages in real time just like most social networking sites do nowadays.
With that being said, different kinds of organizations have taken action to adapt to this innovative technology. Not many businesses have realized the power and potential that investing on social media could bring to their company. According to study, it shows that consumers nowadays depend their trust on a particular company based on the reputation in terms of social media. We assume the same thing for CEOs because they are considered consumers as well. Another study shows that most people spend more time with their phones since the release of smartphones and social media. Therefore, social media corresponds to more targeted audiences and a chance to establish a (good) reputation for a brand.
Although it will take time for a new company to make a good, established presence on the Internet, taking social media into consideration remains important even for B2B businesses. Social media has emerged from real-time communication for family and friends to a connection between business organizations and consumers. Organizations are given the opportunity to increase productivity and sales through cascading information-hungry consumers. Social media sites have been inevitably flexible in providing options to boost an enterprise’s potential. One good example would be Twitter’s ‘Promoted’ feature. Usually a ‘Promoted’ tweet is placed on top of search results or trending topics or placed randomly on the targeted audience’s timeline.
Unlike the conventional way of promoting to the targeted audience, feedback is high in number and almost instantaneous because reviews of products could be seen in social media at any time. When consumers purchase something, they would either tweet what they think or post it as a status on Facebook or someplace else. Also, consumers are quick to address their concerns to an organization through social media. With that being said, customer service and/or satisfaction would rely more on social media than the traditional phone call because consumers nowadays rely on how real-time social media is.
Social media is not only limited to the external part of an enterprise. Decision-making within the team or business could be done effectively with social media–cutting more time spent doing it and making productivity increase significantly compared before.
As mentioned earlier, this innovation to increase sales will definitely be easier to established organizations offline. It does not completely guarantee an instant boost for fresh enterprises, but through consistent and unique online presence, it will eventually pay off.