Search Engine Traffic Up 445% in One Year!
Industrial Tests, Inc. provides electrical testing and maintenance for industrial and municipal clients. Their existing web site had an outdated look and though it presented a great deal of content, the information was not targeted at the search terms people were using online to look for their services. The result: virtually no first page rankings in search engines and low overall traffic.
After researching the search terms that people searching for their services online actually used, we reorganized and rewrote the content to target those terms. We also gave the site a fresh and modern look while ensuring that the site had enough content about their services to achieve high search engine rankings.
The Source Of The Traffic: High Search Engine Rankings
With direct traffic declining, all the traffic increases on the site were the result of high rankings in search engines (Google, Bing, Yahoo, AOL, etc). Below is a partial list of search terms that Industrial Tests now has first page rankings for:
- industrial electrical testing California
- electrical testing companies California
- electrical testing company california
- electrical testing services california
- electrical maintenance company california
- Electrical maintenance California
- electrical testing California
- industrial testing California
- Ground Fault Testing California
- Power Transformer Testing California
- industrial electrical test California
- Megger Test California
- high voltage testing California
- Circuit Breaker Testing California
- Fall Of Potential Test California
- industrial tests California
- Power Cable Testing California
- Substation Maintenance Services California
- sf6 breaker testing california
- Hi Pot Testing California
- Protective Relay Testing California
- Switchgear Testing California
- Sf6 Testing California
- breaker repair California
- Transformer Maintenance California
- Neta Testing California
- Circuit Breaker Repair California
- substation maintenance California
Other Services Performed
- Mobile friendly: the site now automatically responds to the size of the screen it is being viewed on.
- Contact form: added a web contact form on all pages of the site.
- Testimonials and client list: added customer testimonials and client list to add credibility
- Integrated blog: took their outside blog and integrated it into the site.
- Site Analytics: added site analytics to gather vital information on the visitors to their site.
- Site search capability: search site for specific content.
- Content Management System: added ability of employees to add content, update news and events
- Site Security and Speed: implemented state of the heart site security to prevent hacking and malware. Added functions to increase page load times.
- Automatic site backups: regular site backups stored in the cloud for instant site restore if needed.