After researching the search terms that people searching for their services actually used, we reorganized and rewrote the content to target those terms. We also added an interactive camera selector, a list of distributors, and a member’s area to provide sensitive materials to site members only.
Other Services Performed
- Mobile friendly: the site automatically responds to the size of the screen it is being viewed on.
- Contact form: added a web contact form on all pages of the site.
- Site Analytics: added site analytics to gather vital information on the visitors to their site.
- Site search capability: search site for specific content.
- Content Management System: added ability of employees to add content, update news and events
- Site Security and Speed: implemented state of the heart site security to prevent hacking and malware. Added functions to increase page load times.
- Automatic site backups: regular site backups stored in the cloud for instant site restore if needed.
- Pay Per Click Advertising: Targeted PPC campaign for high profit search terms.
A new modern look: the site has a fresh and modern look, automatically responds to tablets and smart phones, and is easy to navigate regardless of device it is being viewed on. Landing pages based on each industry they serve now attract targeted visitors to their site each day.