Ace Belting has been providing industrial conveyor belts for 20 years. In 2011, they hired us to redesign their web site in a way to capture the demand for their products online. The current site had been built many years ago and was outdated both in its appearance, design, and search engine optimization.
What We Did
After a great deal of predesign research, we identified their core markets, uncovered a list of over 200 search terms that people use to search for products Ace Belting sells, categorized them by theme, then created the site with the specific goal of targeting the most profitable terms.
And The Results?
Search engine rankings don’t come overnight. Rankings increase slowly and steadily over time. Still, within weeks after the redesign, Ace was already getting inquiries from the internet. In a month, traffic was up 200 percent. And each month, as the rankings improved, the traffic increased more and more. Four months later, the site was ranking in the top ten nationally for general terms related to their business.
Some of the high-traffic search terms they now enjoy top ten rankings for:
- industrial conveyor belts
- food grade teflon belt/li>
- PTFE Bands (#1 on Google)
- industrial conveyor belt
- teflon bands
- food conveyor belting new jersey
- industrial conveyor belts new jersey (#1 and #2 on Google)
- industrial conveyor belts new york (#1 and #2 on Google)
- endless belts new jersey (#1 and #2 on Google)
- woven endless belts
- teflon belts new jersey
- woven endless belts new york (#1 and #2 on Google)
- teflon belts new york (#2 and #3 on Google)
- v belts new jersey
- high temperature belts
- high temperature belts new jersey (#1 and #2 on Google)
- high temperature belts new york (#1 and #2 on Google)
- food grade belting new jersey (#1 on Google)
- food grade belting new york (#1 on Google)
- food grade belting
Getting The Right Clients To Come To You
Ace Belting now receives a steady stream of free targeted traffic which will only continue to grow as their online rankings rise. Using sophisticated tracking, we consistently monitor the performance of the site and make appropriate tweaks to the search engine optimation plan.
This is the kind of success story that we, at Industrial Marketing Advisers, are known for. Results-driven internet marketing for manufacturing firms.