Results Driven Internet Marketing For Industrial and B2B Firms

Ace Belting: Wallington, NJ

Ace Belting has been providing industrial conveyor belts for 20 years. In 2011, they hired us to redesign their web site in a way to capture the demand for their products online. The current site had been built many years ago and was outdated both in its appearance, design, and search engine optimization.

What We Did

After a great deal of predesign research, we identified their core markets, uncovered a list of over 200 search terms that people use to search for products Ace Belting sells, categorized them by theme, then created the site with the specific goal of targeting the most profitable terms.

And The Results?

Search engine rankings don’t come overnight. Rankings increase slowly and steadily over time. Still, within weeks after the redesign, Ace was already getting inquiries from the internet. In a month, traffic was up 200 percent. And each month, as the rankings improved, the traffic increased more and more. Four months later, the site was ranking in the top ten nationally for general terms related to their business.

Some of the high-traffic search terms they now enjoy top ten rankings for:

  • industrial conveyor belts
  • food grade teflon belt/li>
  • PTFE Bands  (#1 on Google)
  • industrial conveyor belt
  • teflon bands
  • food conveyor belting new jersey
  • industrial conveyor belts new jersey (#1 and #2 on Google)
  • industrial conveyor belts new york (#1 and #2 on Google)
  • endless belts new jersey (#1 and #2 on Google)
  • woven endless belts
  • teflon belts new jersey
  • woven endless belts new york (#1 and #2 on Google)
  • teflon belts new york (#2 and #3 on Google)
  • v belts new jersey
  • high temperature belts
  • high temperature belts new jersey (#1 and #2 on Google)
  • high temperature belts new york (#1 and #2 on Google)
  • food grade belting new jersey (#1 on Google)
  • food grade belting new york (#1 on Google)
  • food grade belting

Getting The Right Clients To Come To You

Ace Belting now receives a steady stream of free targeted traffic which will only continue to grow as their online rankings rise. Using sophisticated tracking, we consistently monitor the performance of the site and make appropriate tweaks to the search engine optimation plan.

This is the kind of success story that we, at Industrial Marketing Advisers, are known for. Results-driven internet marketing for manufacturing firms.

  • Client: Ace Belting
  • Date: August, 2013
  • Services: Website Redesign, Search Engine Optimization, Local Business Listing, Corporate Branding, Pay Per Click Advertising
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"John and the folks over at Net Marketing Advisersproved to be just what the doctor ordered to help bring our web presence into the 21st Century. I found them to be responsive and very knowledgeable. They took the time to explain how SEO and CPC actually works and took great care in bringing me into the process. The real proof is in how many qualified inquiries we are now receiving on a weekly basis. What was once an afterthought is becoming core business for us, and this is thanks to John and the IMA crew. We have seen an amazing rise in new customer inquiries in a very short period of time. If you are looking for a knowledgeable team to help you increase your business via improved web presence, SEO and CPC campaigns I cannot recommend anyone more highly than John and the IMA team."

Howard Rudin, Ace Belting, Inc.