When trying to build a successful industrial website, you have to start with your target audience. This market research is vital if your web site is going to attract potential clients. If your firm deals with conveyor belting, then you should take a good look at these numbers. Like most industrial firms, you probably greatly underestimate the online demand for your market. Over 22,000 online searches a performed each month for the term “conveyor belting” on one search engine alone. “Conveyor belts” gets over 110,000 searches. “Conveyor belt” gets over 246,000 searches a month. On just a single search engine. There are a dozen other minor search engines in addition to Google.
Are you paying attention to internet marketing now?
I always say that if the owners of manufacturing firms knew how many people were searching for their products and services online, they would focus ALL their marketing attention to the internet.
Case Study of A Web Site Redesign
Industrial Marketing Advisers recently finished a web redesign for an industrial conveyor belt supplier in New Jersey. Their website was outdated and provided no traffic whatsoever. After careful research into the right search terms, we targeted the website for their most profitable products with the highest online demand. And the results?
A 10 fold increase in online traffic with 700 new targeted visitors to their web site every month. Here is a list of some of the terms people used to reach their website:
- V belt
- v belts
- conveyor belting
- Poly v belt
- synchronous belt
- conveyor belting
- habasit conveyor belts
- cleated conveyor belt
- adjustable y belt
- Metric v belt
- transmission belt
- hutchinson polyv belts
- Metric v belts
- urethane belting
- food conveyor belts
- teflon belts
- conveyor belt suppliers
- endless belt
- plastic belting
- food grade belting
- synchronous belts
- teflon belts
- belt replacement
Are these the clients your conveyor belting company would like to see reaching your website each month FOR FREE? This is what we do, connect online searchers with your website, bringing your optimum clients right to you.
It takes great research, know-how and execution to make a web site that ranks highly enough in search engines to draw steady traffic. And this is exactly what we specialize in.
If you would like to know what the exact search volumes are for conveyor belt products or any other products or services your manufacturing firm sells, please fill out the form to the right. Or if you want a free consultation on the state of your current website, request a free consultation. You will get a complete audit of your current site, projections of potential new traffic, and a no-obligation quote of how much it would cost to attract some of that targeted online traffic.
» Learn more about our Industrial Web Design services.
