When trying to implement a successful industrial web design, you have to start at the beginning. And that is market research. Take for example Metal Fabricators. The fact is, most manufacturing firms greatly underestimate the online demand for their market segment. Metal fabricators are no different. But did you know that over 550,000 online searches a performed each month for the term “sheet metal fabrication” every month on one search engine alone. “Metal fabrication” gets over 90,000 searches. “Custom metal fabrication” gets over 3,000 searches a month. On just a single search engine.
Half a million searches per month on one search engine. That’s real demand.
If manufacturers knew this, they probably wouldn’t ignore their internet marketing strategy. As well they shouldn’t. A well designed marketing strategy will pay huge rewards: namely steady traffic to your web site from people searching for metal fabricators 24 hours a day, seven days a week, 12 months a year.
And that traffic is free.
We recently finished a website redesign for a firm in Southern California who wanted a larger online marketing presence. After positioning their website to target clients for their services and market, they began getting quality leads almost immediately.
Here is a list of the search terms people typed into Google to arrive at their site:
- aluminum fabrication los angeles
- custom precision sheet metal fabrication los angeles
- fabrication shoos in la
- glendora sheet metal fabrication
- hallmark precision fabrications
- iso 9001:2008 precision sheet metal fabrication
- laser cut stainless steel fabrication los angeles
- los angeles copper fabrication
- metal fabrication california low coat
- metal fabrication fast california
- metal fabrication in I a
- metal fabrication los angeles precise cutting
- metal fabrication shop san diego
- metal fabrication shops los angeles
- metal fabrication training los angeles
- metal shop fabrication los angeles
- sheet metal fabrication shops in los angeles
- sheet metal fabrication, glendora, ca
- stainless steel sheet metal fabrication, los angeles
The internet is a huge industry today, and it’s just getting bigger. Every day, more people are using online search engines to find products and services within the industrial and manufacturing fields. This includes:
- metal fabricators
- custom metal fabrication
- sheet metal fabricators
- metal fabrication companies
- precision metal fabrication
- stainless steel sheet metal fabrication
- metal fabrication shops
- sheet metal fabricated producers
- welding metal fabricators
And more. To stay competitive in the metal fabrication market, your metal fabrication firm needs to have a web site that attracts visitors and converts them to customers.
Core elements of a good metal fabrication web site include targeting the right key terms, designing the site around the chosen terms, creating many pages with good copywriting that is original and helpful, linking the pages correctly into themes, attracting links for outside pages from other metal fabricators, and keeping fresh content on fabrication going on the site.
All of these things come together in a good metal fabrication marketing campaign, which rewards your firm with loads of traffic from search engines. Unify your campaign and your metal fabrication shop will soon see itself rising steadily in the search engine ranking pages and more visitors coming to buy metal fabrication machines and parts.
It’s the most profitable marketing move your company can do.
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