It’s hard to imagine but over 165,000 people search for the term “machine shop” online every month on one search engine alone. Add a geographic modifier like “Texas” and you still get over 1,500 searches. Heck, even a niche term like “precision machine shop” receives over 1,600 searches every month. It’s vital to know these numbers when starting an industrial website design. They are vital if you have any change of capturing that traffic.
On Google alone!
Knowing these statistics, it becomes obvious how vital it is to have a good industrial internet marketing plan for any machine shop owner, including lathe shops, milling shops, auto machine shop, precision machining, screw machine shops, and engine machine shops. It’s a simple concept really: a good web site generates free traffic from people searching for machine shops. This goes on 24 hours a day, seven days a week, 12 months a year.
Case Study: We recently finished a website redesign for a CNC machine shop in Southern California. They approached us, wanting to attract more clients over the internet. We optimized the site for their particular services as well as their geographic location and within 30 days they were receiving a steady stream of high quality visitors to their site. Some of the visitors to their site arrived after searching for these terms (these come directly from the site’s analytic data over a one week period):
- cnc machine shop + iso + ca
- cnc machine shops in glendoraca
- custom machine shop los angeles
- high precision machine shop los angeles
- iso 9001 and nadcap machine shops in southern california
- laser machine shop los angeles
- machine shop cnc lathe costa mesa
- machine shop custom brackets los angeles
- prototype machine shop los angeles
Do these sound like the kind of steady free quality leads you would like for your machine shop?
The online volume for industrial firms just keeps getting bigger. Each day, more people are using online search engines to find products and services within the industrial and manufacturing fields, including machine shops. To stay competitive in your local market, your machine shop needs to have a web site that attracts visitors and converts them to customers who will buy your services.
It’s just that simple.
Elements of a good machine shop web design:
- Search Terms related to machine shops
- Original page content about machining
- Well-designed site structure around the page content
- Appropriate links between the pages with good anchor text
- Steady stream of quality external links
- Changing the site by adding new pages frequently
All these factors need to molded into a unified machine shop marketing campaign. Put all the pieces of the puzzle together correctly and your machine shop will be rewarded with dramatically increased traffic.
» Learn more about Industrial Web Design
