Search Engine Optimization for Manufacturing Firms
Amazingly, even in this age when virtually everyone uses search engines to find what they’re looking for, most owners of industrial and manufacturing firms still believe that search engine optimization is not a concern for them. Nothing could be further from the truth. Search engines aren’t just a way for people to find the nearest Chinese Restaurant or the cheapest price on a digital camera. The fact is: businesses are also using search engines to research, compare, and ultimately make purchase decisions for major industrial and manufacturing items. If your web site is not optimized for search engines, then you are deliberately hiding your company from where the greatest source of potential customers are searching.
Manufacturing SEO: The Sales You Don’t Know You’re Missing
That’s the worst part about internet marketing. Unless you’re doing it, you have no idea how many sales you’re missing. You probably do some marketing now. You have a manufacturer’s rep or an inside sales staff making cold calls, you advertise in a few trade publications, you rent a booth at a local trade show. Do you know how many extra leads you could be generating if people who searched the internet for you particular product or service found you? The numbers would probably astound you. We’ve printed search volume data for various industrial industries to the right side of the page. Look at them and you’ll quickly see that the internet is the largest market for industrial and manufacturing buyers in the world.
Search Engine Optimization: Letting Your Customers Find You
That’s a literal statement. Search Engine Optimization is really nothing more than doing what is necessary to allow potential customers to find you on the internet. Of course, it sounds simpler than it really is. Succeeding at this is hard work, especially since there are literally billions of pages on the internet to compete with. But the good news is this: the online competition for industrial and manufacturing firms is a fraction of what it is for most consumer goods and services. And in general, industrial goods and services are higher ticket items than consumer goods, often with higher profit margins. So the return on investment for search engine optimization is higher for firms that specialize in business to business sales than business to consumers.
SEO: What’s Involved and How Much Does It Cost?
What’s involved first and foremost is either a new web site if your firm doesn’t have one or a web site redesign if you do. If a website isn’t designed correctly, it stands virtually no chance of ranking highly on search engines. Most web design companies don’t even think about search engine optimization. Those that do generally do a poor job of it. We specialize in design industrial web sites that rank highly in the major search engines as well as impressing visitors and projecting the desired company image. We’ll have your web site at the top of the search engine lists, in the place where internet browsers can find you.
And the cost?
That depends, of course, on your current situation: whether you already have a web site, can it be fixed or does it have to be redesigned, as well as how competitive your particular market is. But in general, it is far less than you might think. And one thing is for sure: it will be the best marketing investment your company will ever make.
Other factors in industrial marketing and SEO include:
- Directory Submissions
- Link Creation
- Social Media
- Pay Per Click Advertising
- How to think like a search engine
- Understanding search volume and competition
- Targeting the right audience
- Setting search engine optimization (SEO) goals
Learn more about our manufacturing marketing services
Industrial Marketing Advisers: A Full Service Marketing Firm
Industrial Marketing Advisers offers low cost, high impact industrial search engine optimization and search engine marketing (SEM) services for industrial or manufacturing firms. Our SEO consulting services will increase sales at your firm, regardless of your company size or marketing budget. We’ve helped even the smallest firms rapidly expand through strategic search engine optimization plans.
A True No-Obligation SEO Consultation
Call us today at 877-250-1816 or fill out the form at the top of this page to receive a Free Consultation on how we can help your manufacturing firm effectively market itself on the internet through search engine optimization as part of a comprehensive internet marketing plan. You will be contacted not be a salesman but the SEO consultant who would be in charge of all aspects of your industrial marketing campaign. It’s as low pressure as it gets. So contact us today and see how we can help your manufacturing firm thrive in the internet age. Or, if you just want to know what the online demand is for your firm’s market, fill out the form in the middle of the page. We’ll send you the data from the search engines which show exactly how many people are searching online for the products and/or services your firm sells.
» Learn more about our Industrial Marketing Services
Additional information about Industrial Search Engine Optimization (SEO)
Good article on how to use social media to increase search engine optimization. Highlights include:
- Facebook setup
- Marketing on Twitter
- Social Media etiquette
- Video Marketing
Link to SEO article