Hallmark Metals

Targeting The Perfect Clients

Hallmark Metals provides custom metal fabrication services in southern California. They make custom components for the defense and aerospace industries which are clustered in the southern California area.

This is a great example of what Industrial Marketing Advisers can do for a firm in a very competitive market like metal fabrication, machine shops, etc..

We did the predesign research and let them know that it wasn’t realistic to expect a high ranking any time soon for some of the general terms relevant to their industry because of the volume of global competition for their market. So we targeted the site toward traffic that was looking for their services within their market, concentrating targeting initial rankings in their core market where their likely clients would come.

And the result?

Within 30 days, Hallmark was getting very high quality leads from very interested parties in their market for their core businesses. And how did these leads find them? From the fact that they were ranked #1 and #2 for the terms that these extremely qualified prospects were looking for. These are leads from purchasing agents in the defense and aerospace industry who are making enquires that lead to large contracts for and possible repeat business.

Reaching The Perfect Customer Base

How much would it cost to buy a list like that, if it were even possible to get?

And these are the leads Hallmark continues to receive each week for free.. Simply because we did the research and design to search these people out.

After three months, they cracked the top ten on Google for some general terms (terms that are targeted by millions of web pages) and each month the number of top ten rankings continue to rise.

To view Hallmark Metal’s website, go to Google and type in any of the terms you see above or go to hallmarkmetals.com