Google introduced a new set of tools to help businesses update their business information, add photos, read reviews and use Google+. It is called “Google My Business”, ideal for those who need help getting on Google by using the “get on Google” button.
There’s news that those who use Google’s other business-focused services such as Places for Business and the previous version of the Google+ dashboard will now be upgraded to Google My Business.
Sign up and filling out of important business information is necessary to start the Google My Business service. The information is then added to Google Search, Google Maps and Google+, allowing the business to be found whenever, wherever and whatever service or device is being used. Businesses can add photos and virtual tours, read and respond to their Google reviews, and also update other information such as address, phone numbers, store hours, and more.
Google My Business will make it easier for companies to share on Google+, Google’s answer to the Facebook page. This new service will allow owners to post news, events, photos, and other updates they wish to share with customers.
This service also utilizes custom insights and integrations with AdWords Express, which will help business owners get visitor information like the search term/s used, what they’re clicking on, their location when getting directions and other trends. The insights will give businesses added information about their Google+ audience and content, including visibility, engagement metrics, and demographic data. Click here to read more.
A mobile app for Google My Business is also made available to make the service more accessible when on the go from either a phone or a tablet. The Android app is already out, with an iOS version to follow.