If you are a business owner who isn’t yet listed on Google Places you are really missing out. This is a free service provided by Google that they offer simply because they want their users to get the best information possible. If you haven’t heard of Google Places, you have probably at least seen it. When you search a location on Google and get a map on the left and a list of businesses in the area on the left side, those businesses are part of Google Places. Simply by knowing that most business owners can see some of the benefits of claiming their listing but in case you want to know the exact reasons why you should do so, here they are.
People Will See It
The biggest reason you should claim your Google Places listing is because it is an excellent way to advertise your company. The majority of people in the United States use Google for their searches and this means that a large amount of people will see your listing. These people can become potential customers. The ideal situation is if they are looking for your type of business on Google, but even if they aren’t, they may simply see your company’s name and remember it later when they need your services. This will give you hundreds if not thousands of new potential clients. Even better, in addition to this information appearing on Google, it will appear on the Google Maps as well as searches on mobile devices, increasing your potential customers.
One of the great things about Google Places is that they don’t simply list your business; they allow you to personalize the listing. They will include your business’s name, address, phone number, website and any other information crucial information you want included. They also let you include pictures and videos so your potential customers can recognize your location easily when they go there for the first time. You can also use these photos and videos to show products that may attract customers as these methods have been shown to increase views on listings. Before claiming your listing though you should make sure your business doesn’t already have one. If it does, you need to check the information is accurate and then you can personalize it.
Most people assume that because being listed on Google Places is such a business advantage that it will cost a great deal of money but this is not the case. Every aspect of this listing is free, including your company’s crucial information and the photos and videos. Now with the expansion of Google+, they are starting to link the two types of services together, still for free. If you connect using Google+ you will even be able to respond to your customers’ reviews and interact with them one on one. This is a great way to boost customer satisfaction and interest. Using Google+ Local reviews and other features is also an excellent free way to share news with your clients so they don’t miss out on deals.