If your website is built on the WordPress platform, then security is definitely something you need to be concerned about. I love WordPress for developing websites for the simple reason that if offers so much in the way… Read More
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Social Media For Manufacturers
Derek Singleton from Software Advice, an online resource for job shop manufacturing software, has written a great article on how manufacturers can use social media in their marketing efforts. The article goes over… Read More
Top Ten Reasons PPC Fails For Industrial Firms (Part 3)
Number Seven: Having no idea of Quality Score, what it means, and how to improve it.
Quality Score is a very important factor on how often your ad shows, and how much you pay for the click. If you don’t know what it is… Read More
Top Ten Reasons PPC Fails For Industrial Firms (Part 2)
Number Four: Giving little to no thought to the Ad itself.
Optimizing your campaign for the right search terms, the right area, the right time, and the right bid is just half the work in getting a good campaing. The ads themselves… Read More
Top 10 Reasons Pay Per Click Fails For Industrial Firms (Part One)
Number One: Setting up a Google Adwords account in 30 minutes without real knowledge.
When you see the Google Advertising banner ad, telling you that you can get 75 dollars in free clicks, and you decide to try it, it seems… Read More
Determining The ROI Of A Web Site Redesign
I’m often asked how much a web site redesign will cost for a manufacturing goods or service firm. And my response is always this: the cost of a web site must be looked at as a long term investment. And if the site is designed… Read More
Google Display Network For Industrial Firms
Is the Display Network A Good Idea For Industrial Firms?
I recently had a client who asked me to take a look at their Pay Per Click campaign to see why it was costing them so much money. This seemed strange to me since their… Read More
Is Pay Per Click Profitable For Industrial Firms
It’s All A Matter Of Running The Numbers
When I’m asked whether Pay Per Click makes sense for industrial firms, I always say the answer is: it depends on the market. And the way to decide whether it makes sense… Read More
Flashy Website Designs
Why Flashy Websites Are Bad For Business Sites
Once there was a time when all web sites were pretty much the same. They were some text transformed into html into web pages. Over time, as technology increased, so did the… Read More
WordPress 3.1 Problem Permalink 404 errors
Upgrade At Your Own Risk
In my opinion, anyone who uses custom permalink structure on their blog should definitely hold off from updating to WordPress 3.1. Like many other people who use custom permalinks, I found that… Read More