It’s All A Matter Of Running The Numbers
When I’m asked whether Pay Per Click makes sense for industrial firms, I always say the answer is: it depends on the market. And the way to decide whether it makes sense for your firm’s market is simply to do the math.
Ask yourself how much is a new customer worth to do? And can you get new clients on the internet for that amount? It’s that simple.
First, decide how much a new customer is worth to you. If you are selling a product or service for 500 dollars that has a net margin of 20 percent, would you pay 200 dollars for a new sale? Probably not, but would you pay 40 dollars for that sale? Probably yes.
Now that you have that number, you have to find out how much clicks cost for your particular goods or service. You can do that yourself using Google’s keyword tool or just fill out the Search Volume Contact Form on the right side of our Pay Per Click page and we’ll send you both the search volumes as well as the cost per click of your particular market.
Now that you know how much it will cost to advertise on the search engines, you need to know how many of the people who are coming to your website are actually turning into clients. The best way to do this is to try it out. You can set up a low cost trial PPC campaign to see how it works. Many times, Google will send you a credit for up to 75 dollars in free clicks. You can use this credit to decide if it is profitable for your firm. If not, you simply stop it. If it is working for you, then keep it going, or even expand it.
Pay Per Click Advertising is a powerful marketing tool for an industrial firm. Virtually every manufacturing, industrial and B2B firm should at least give it a try.
Contact Industrial Marketing Advisers to find out how affordable a trial PPC campaign can be for your firm.