I ran across an article today written by Bonnie Lee in Entrepreneur Magazine that will be of interest to all industrial and manufacturing firms. It explains the proposed changes to the tax code which will take effect… Read More
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Monthly Archives: July 2010
Bing Yahoo Merger
What It Means For Manufacturing Firms
The merger of Yahoo and Bing is already underway, and is scheduled to be completed in phases over the next 12 months. What does this mean for industrial and manufacturing firms? Well,… Read More
Industrial Brand Marketing
Promoting Your Industrial Firm’s Brand Online
For most manufacturers, the thought of online branding is pretty much Greek to them. Branding, they think, is for businesses that market to consumers… Coca… Read More
Industrial Internet Advertising
The Dying Print Advertising Industry
I was speaking recently with a sales consultant from Industry Net about advertising with their company when the representative said something interesting. She said that the… Read More
External Links
Search Engine Optimization (Part 6)
In part 5 of our series on search engine optimization we went over the importance of using internal links to help develop and promote the theme of your web site. Hopefully, the… Read More
Internal Linking
Search Engine Optimization (Part 5)
In part 4 of our series on search engine optimization we went over the importance of creating quality original content. Now that the page is written, it’s time to think… Read More
Quality Original Content
Search Engine Optimization (Part 4)
Now that your meta tags are set from part 3, it’s time to take that page blueprint and build the page itself. Content of your web site is the single biggest factor in the search… Read More
Meta Tags
Search Engine Optimization (Part 3)
In part 2 of our series on search engine optimization we went over basic web site structure. Now it’s time to start building the individual pages. One of the basics of… Read More
Keyword Research
Search Engine Optimization (Part 1)
First is keyword research. Targeted the right keywords is the goal of the entire industrial marketing campaign. And like anything else in life, if you don’t have a goal,… Read More
Web Site Structure
Search Engine Optimization (Part 2)
Now that you’ve done your keyword research from part 1, it’s time to start designing the blueprint of the web site. Web site structure is an important factor in industrial… Read More