Industrial Marketing Advisers

industrial-internet-marketingIndustrial Marketing Advisers provides specialized internet marketing services for industrial and manufacturing firms. We are a full service internet marketing company handling all aspects of industrial marketing, including website design, SEO, social media, pay per click, and video marketing. We specialize in helping industrial, manufacturing and B2B firms increase sales by tapping into the online demand for their particular manufacturing product or service. Within months, we can transform your firm into the online authority in your niche, regardless of your company’s current size or advertising budget.

The Reason Internet Marketing Works So Well For Industrial Firms Is Simple:

  • High Online Demand: The demand for industrial goods and services on the internet is high. See the list of Google Monthly Search Volumes to the right to get an idea of the online demand for industrial markets
  • Low Marketing Costs: The online competition for industrial goods remains light and the cost of tapping into online traffic remains relatively low
  • High Priced Goods and Services: The average cost of industrial and B2B goods and services tend to be higher, making every extra sale that much more valuable

Understanding this, it’s easy to see how internet marketing can provide industrial product and services firms with the single greatest potential return on investment for their marketing dollars.

We Understand Industrial Firms And Why That Matters

Most website design firms simply don’t understand industrial markets or products. They build web sites with an assembly-line mentality, designing the shell, adding some pictures, then telling you to fill in the content. The result is an online electronic brochure that neither attracts online traffic nor converts web site visitors. At Industrial Marketing Advisers, we take a different approach. We help design all aspects of marketing effort: from market research, to web site design, to assisting in writing the content of the pages, blending technical information with proven sales techniques. And we handle it all with the single unified goal of  driving prospects to your web site and converting those prospects into clients.

We provide a unique service to industrial firms, blending proven search engine marketing techniques with a professional online presentation of your industrial firm’s products and services.

And the results? Well, the proof is in the rankings.

A Real World Example Of Internet Marketing Success

Learn how we helped Envirosafe Industries vault to the top of the search engines and super-charge their sales. After a web site redesign and search engine optimization to target their core markets, Envirosafe  now enjoys #1 search engine rankings for over a dozen different high-traffic search terms and their web site traffic has increased from 10 visitors per day to over 150, a 1,500% increase in web site traffic! This is a perfect example of how a modest investment in online marketing can pay huge returns for industrial, marketing, and B2B businesses.

To read the entire Envirosafe success story, see the  industrial marketing case study.

Web Site Design

Your firm's web site is the core of any online marketing effort as well as your predominate method of getting your message to the world. A good industrial web site design creates interest, provides useful information, establishes credibility in your field, and most importantly, draws the visitor to act. We use proven SEO techniques in our website designs, drawing targeted traffic to your site, and convert that traffic into customers.

» Learn more about Industrial Website Design

Industrial SEO

Search Engine Optimization, or SEO, is the process of designing a web site in a way that search engines like Google, Bing, and Yahoo rank them highly on their search engine rankings page. The importance of Industrial SEO cannot be overestimated as it is the key to achieving consistent, targeted free traffic to your firm's web site. See how SEO is specifically suited toward industrial and manufacturing firms.

» Learn more about industrial SEO

Pay Per Click Advertising

Discover why Pay Per Click advertising makes sense for so many manufacturing firms. The high cost of B2B goods and services along with the relatively low cost of internet advertising creates an environment where high ROI can be achieved by many industrial firms. We are a Google Certified Partner Firm and we can help your industrial or manufacturing firm decide if PPC advertising is a cost-effective way to generate new business.

» Learn more about Industrial PPC

We are a marketing firm that focuses on business. We speak the language of business not technology. And, like you, we measure our business by results. We have developed a proven system of producing well-optimized web sites which drive consistent qualified traffic to your business. The results are consistent measurable increases in your firm's bottom line. Our process is simple

  • Learn your business
  • Learn about your clients
  • Find out how they are looking for you.
  • Optimizing your website to catch the greatest number of potential online searchers.
A great deal of time and effort goes into this process, using a proprietary technique which gets all the relevant information from the web and gathers it in a way where it can be analyzed with the goal of making actionable judgments. It is a process that no one else uses. It goes through 3 levels of keyword research, sifting through the billions of search terms that are used on search engines to discover the most profitable ones to target. And it works. It works now, and it will continue to work even as the search engines evolve. Because there are no tricks or gimmicks involved. It's simply gives the search engines what they want. In return, they reward your website with high rankings.

First is our communication. What questions we ask. We don't start with colors, graphics, special effects. Our pre-design research is focused exclusively on getting into the head of your potential clients to discover the search terms they use (keywords) to find products/services in your market. This is a critical step that most web design firms don't even take. We go so far as to break it down into three separate stages.

  • Competitor Research: We investigate all the work the highest ranking competitors in your market.
  • Keyword categories: we pour through databases of billions of search terms for the ones relevant to your business. Then we rank them by factors of volume, relevancy, and competitiveness.
  • After going over these terms with the client, we get more ideas which we add to the list. Then we take these terms and dig in depth into each one. This often uncovers the hidden gems that your competitors have overlooked.
  • Lastly, we then take this final keyword list and, utilizing proprietary software, we use it to build the foundation of the website, placing the terms in strategic positions of the website.
So how does this convert to results… ie high search engine rankings? Because this is exactly the kind of information search engines are looking for when they rank websites. It gets complicated here, but again, just understand that it's the results that count. And it's results that our system produces. Sure, the internet is highly competitive, but it's like any other industry: most people simply don't do what is necessary to do the job right. That's exactly what we do: execution. Anyone can tell you they will get you search engine results. But very few firms have the expertise or the execution to deliver it consistently.

Of course that will depend on your particular market but you should see traffic to your sight from highly qualified prospects within 30 days. High rankings for relevant terms in your region can be expected soon after. In most markets, top ten rankings for general terms are achieved with 4 months. This is all achieved without ongoing efforts, no monthly contracts. Just great design and execution. Do you sell nationwide or globally and really want to achieve top 3 rankings for general terms? If that's your goal, that too is achievable with some additional effort: social media, blogging, linking, additional page content, etc...

Return On Investment For most industrial and manufacturer owners, the internet is an alien concept. And we know that most business owners are being bombarded daily with email and phone offers from "Web Designers" and "SEO experts" about how they can achieve high Google rankings quickly if you sign up for some online promotion program. Most of these offer little to no benefit to anyone other than the companies selling the SEO snake oil themselves. So who can you trust? Well, let me tell you this, We work simply by measurable results, which we've proven with every client we've worked with. We start with the stated goal that the internet marketing campaign we implement will be the most cost-effective marketing effort your company will ever engage in. We tell our clients up front how competitive the online competition is for their particular product or service. We design the site and optimize it to get quick rankings for many specific terms, while positioning the web site to eventually rank for more broad terms. And then we tell you up front what kind of extra exposure you can expect to achieve and how fast. Then it's up to you to decide if it makes sense for your bottom line.

Industrial Marketing Advisers provides internet marketing and advertising management and consulting services for Industrial and Manufacturing Firms nationwide in the automotive, airline, aerospace, and construction industries. From our office in Orlando, Florida, we are a full service marketing firm and have helped companies expand their online presence in industries including beverage and chemical, machine shops, tool and die, electronics, investment casting, fueling, lasers, specialty metals, custom machining, welding, and many other type of industrial or manufacturing products and services